Marketing Challenges

I have always been trying to figure out the best use of my advertising money. In the beginning of my ecommerce store I was only using Google Adwords. The program does serve a purpose, but without maximum optimization, your customer base will not ad up. You need options. Options in advertisement can add some complexity to your job, if going at it alone, but will pay high dividends in the end.
To begin, Rugby916.com is an up and coming rugby dealer. They sell rugby jerseys, rugby shorts, rugby balls, and any other gear a rugby player and rugby fanatic need. As a startup, I was faced with a shortage of cash, cashflow, and knowledge. Jumping into the fire was the only way progress was to be made. After blogging it up, digging some stuff, paying for seo, and countless other means of wasting money fast, I turned to ebay. Ebay is the home to many. At ebay, you can pretty much search AND find anything you are looking for. For 15.95/month, I had my own ebay storefront. Immediately I had found a new revenue source that had yet to be tapped by really anyone on a full time scale. When you look for rugby gear on ebay, there is a high chance that it is from ebay's Rugby916 storefront.
Choosing to pony up the 15.95 for my first month to see if it was worth it paid for itself within 12 hours, nailing a $200 order from France. Instant revenue was created by going where the customer base is and not messing around trying to gain recognition on sites where customers are a rarity. The marketing strategy currently is to tap into sources where rugby gear and rugby equipment is needed. Facebook and Myspace are soon to follow. Profiles have been made, groups joined. The massive attack to become rugby king is underway.